What is WhatsApp?

WhatsApp (also known as WhatsApp Messenger) is a freeware, cross-platform, centralized instant messaging (IM) and voice-over-IP (VoIP) service owned by the American business Meta Platforms that is accessible worldwide. Users may exchange text messages and voice messages, conduct audio and video chats, and share photographs, documents, user locations, and other stuff. WhatsApp's client application is available on mobile devices as well as PCs. To join up for the service, you must have a cellular phone number. WhatsApp Business, a separate business software that can connect with the basic WhatsApp client, was introduced in January 2018. WhatsApp Inc. in Mountain View, California, built the client application, which was bought by Facebook in February 2014 for around US$19.3 billion. By 2015, it had become the world's most popular messaging app, with more than 2 billion users globally by February 2020. By 2016, it has surpassed email as the dominant mode of Internet communication throughout Latin America, the Indian subcontinent, and huge sections of Europe and Africa.

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SMS Marketing

One such economical tactic is SMS marketing. SMS marketing is a tactic you may want to take into account given that everyone—from children to retirees—has a mobile device.

You may have previously utilized text messaging to get in touch with friends and family. How can you interact with your consumers in business using the same text messages? What will set it apart from email marketing?

The versatility of SMS marketing makes it unique. After a sale, you may use it to thank your consumers and excite them about the new business that has opened nearby. They can receive questionnaires to complete and items to look forward to.